A bold brand for a boutique email agency that actually delivers.

Email Elixir isn’t just another marketing agency. It’s a creative partner for e-commerce brands ready to turn their email list into a serious revenue engine. The goal was simple: build a website and brand that feels as fresh, personal, and powerful as the service itself.

From day one, this project was about standing out. Not with loud visuals or corporate polish, but with playful confidence, strategic precision, and subtle animation that makes the site feel alive. We weren’t building just another service page. We were creating a full digital experience that makes potential clients think: “This agency gets it.”

At the heart of the brand is the animated Email Elixir logo, a motion driven symbol that captures the agency’s core promise: turning something ordinary (your email list) into something powerful. Inspired by the concept of alchemy and transformation, the logo moves with intention and spark, acting as a visual metaphor for how good copy and smart flows can energize a brand. It's minimal, clever, and immediately ownable, setting the tone for everything that follows.

Visually, the identity strikes a deliberate balance. It needed to feel premium but not pretentious, fun but not gimmicky. We developed a vibrant yet clean design system that pairs bold typography with a playful color palette and refined micro interactions. The result is a site that feels both sharp and approachable, exactly the tone Email Elixir’s clients are looking for in a partner.

Animations were used with purpose, to enhance storytelling and engagement without overwhelming the message. Every scroll builds interest and momentum, guiding users naturally toward booking a call.

Built in Webflow, the site includes a custom Calendly integration, Dutch English language switching, and all the foundational elements needed for a smooth, trust building funnel. Social proof, FAQ, service clarity, and a clean call booking experience are all tightly integrated. It’s direct, efficient, and rooted in personality.

Behind the scenes, every decision was guided by one goal: conversion through clarity. Layouts follow neurodesign principles, the copy is crafted to match the agency’s brand voice, and the UX supports both short attention spans and deep engagement.

The result is a boutique brand with a standout personality: expressive, strategic, and memorable. Just like the emails it writes.