A collaborative project with The Ecom Agency: InkParrot set out to solve the tattoo problem. Around 40% of people regret having a tattoo at some point in their life. Around 70% of people would have wanted to adjust it: wishing it was bigger, smaller or positioned differently. To solve this they set up their high quality temporary tattoo printing service. You can pick and choose the designs that you like or you can even upload your own designs and have them sent to you personally.
For InkParrot we have distilled a clear brand identity and mission. Based on their target audience we analysed all their competition and created a branding style guide, logo deliverables that are scalable and can be used in various situations (dark, light, color). We have chosen fonts and created a color palette that represent what they stand for and at the same time attract the customers in need of this solution.
We also designed the packaging for their tattoos based on this style guide. Every part of this design has meaning and adds to their story. The packaging and brand design now represent the story of InkParrot in a delightful manner.