Luxury Pilates Studio (LPS) approached Weblyfe with the vision to create a high-end Pilates brand that transcends fitness, a serene lifestyle experience rooted in elegance, simplicity, and strength.
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The goal was to design an online and offline identity that would reflect the sophistication of the LPS experience: luxurious, minimal, and completely frictionless.

From brand concept to website launch, Weblyfe was responsible for crafting every touchpoint of the brand’s digital ecosystem.

Scope of work

1. Brand Identity Development
Weblyfe developed a refined visual identity system that mirrors the physical atmosphere of the studio, calm, monochromatic, and timeless. The brand palette was built around warm beige, soft whites, and muted neutrals, paired with modern serif typography to evoke quiet confidence.
Deliverables included:

• Brand strategy & positioning
• Logo and monogram design (LPS insignia)
• Color & font system
• Brand tone of voice guide

2. Web Design & development
The Weblyfe team designed and built the LPS website from scratch in Webflow, focusing on aesthetics, user experience, and conversion.
The interface was built to feel like an extension of the studio: elegant spacing, fluid motion, and high-quality photography.
Every section was designed to communicate calm luxury, from the hero visuals to the membership breakdown and FAQ sections.

Key features include:

• Fully responsive design for mobile, tablet, and desktop
• Minimal UI aligned with brand values
• High-end animations and hover effects
• Optimized page structure for SEO and conversion

3. Copywriting & content direction
Weblyfe provided complete brand-aligned copywriting in both English and Dutch, maintaining a tone that is warm, aspirational, and premium.
Each line of text was written to evoke trust, serenity, and exclusivity, mirroring the LPS physical experience.

Deliverables:

• Homepage, About, and Services page copy
• Class descriptions and membership details
• FAQ and policy content
• Tone of voice consistency across all touchpoints

4. Booking Platform Integration
A fully customized SimplyBook.me integration was developed to match the LPS brand environment and workflow.
This included:

• Multi-step booking flow (Class → Trainer → Location → Apparatus)
• Membership and package integration (Monthly, Annual, and Intro Offers)
• iDEAL and Credit Card payments via Stripe
• Client-side cancellation and account management
• Automated confirmations and reminders
• Custom intake forms for new clients
• Locker, grip socks, and cancellation policy integration

The result is a seamless booking experience that feels native to the LPS brand, removing friction for first-time and recurring clients.

5. Visual Direction & Imagery
To capture the essence of luxury movement, Weblyfe directed and generated a library of high-quality, cinematic visuals, featuring women training in soft lighting, elegant interiors, and natural tones.
These assets were used across the website, social media, and internal communications to build a cohesive brand presence.

Results

Through a holistic digital approach, LPS launched as a fully formed boutique Pilates brand that now competes with national leaders such as PLTS and Rocycle. The studio’s digital identity matches its physical space, calm, elegant, and empowering, while the booking experience is effortless and intuitive.

Since launch:

• Website engagement increased significantly through organic visibility
• Bookings became streamlined and fully automated
• Brand perception elevated LPS into the premium wellness segment of The Hague

Conclusion

The LPS project is a testament to Weblyfe’s ability to translate a client’s physical brand into a seamless digital experience.
By combining luxury aesthetics, clear UX, and technical precision, the project redefined what a modern boutique fitness brand can look and feel like online.

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