A rebrand for the financially ambitious, built on status, trust, and timeless wealth

Prosperity School came to us with a clear challenge: their funnel worked, but it didn’t feel like the brand they were becoming. Their message spoke to financial freedom, clarity, and growth, but the experience didn’t yet reflect the depth, sophistication, or elegance their audience craved.

Our mission was to redesign and rebuild their lead generation ecosystem, aligning every step with a new, elevated brand identity. The goal wasn’t just visual improvement. It was to increase perceived value, conversions, and long-term brand trust.

We began with a full rebrand, establishing a timeless visual identity grounded in classic tradition. Inspired by old money aesthetics, the new color palette of navy, royal blue, and gold accents sets a tone of maturity, confidence, and status. Paired with refined serif typography and bold layout systems, the new design reflects the values of legacy, intelligence, and discipline, all without feeling dated.

Then came the funnel redesign:

• Opt-in Page: A powerful first impression. Bold headline, a sharp video frame, and simplified fields (name, email, phone) designed to convert on both mobile and desktop.
• VSL Page: Built for belief. With a polished testimonial carousel and an embedded long form sales video, this page is all about trust and transformation. Clean, distraction free layout. CTA anchored and ever present.
• Booking Page: Simple, direct, and fully branded. We streamlined the Typeform flow into a seamless experience. Sophistication meets clarity.
• Thank You Page: More than just a confirmation. Inspired by high converting SaaS funnels, this page builds anticipation and commitment with added social proof, success stories, and next step clarity.

To make the experience even more powerful, we designed ManyChat automations that integrate directly with the funnel. Users can opt in via DM, comment, or direct message, and are seamlessly guided into the same VSL flow, syncing with Close.com CRM in real time to avoid duplicate entries. It’s marketing automation, but with a human feel.

Everything was built mobile first, ensuring a beautiful and functional experience across all devices. Every click, scroll, and tap was optimized for speed, performance, and conversion, down to the finest details.

What started as a basic funnel is now a premium digital gateway to a movement. One that feels as valuable as the promise it delivers. For an audience craving not just freedom, but status, clarity, and legacy, this is how a lead flow becomes a brand.