Creating a soulful, scalable brand for the spiritual entrepreneur

Sunny came to us with a mission: help purpose-driven creators turn their spiritual gifts into serious income—without sacrificing their identity, energy, or soul. This wasn’t just another funnel project. It was a deep dive into alignment, automation, and astrology, wrapped in a bold brand with a voice as unapologetic as the people it serves.

We were asked to create the digital experience around a flagship 5-day challenge—an entry point into a full business ecosystem built on spiritual clarity, energetic timing, and practical automation. The goal? Sell 1,000 of these low-ticket offers while laying the foundation for scalable, high-ticket sales to follow.

We started by developing a visual identity that captures the brand’s unique energy—equal parts cosmic, grounded, and bold. Think warm golds, deep purples, and cosmic blues paired with typography that balances mystical charm with modern confidence. The brand feels powerful and playful, without drifting into cliché or fluff.

The logo and visuals were designed to stand out in a sea of spiritual brands that either feel too soft or too scattered. Here, we struck a balance between alignment and authority—conveying both trust and transformation. Every design element reinforces the brand’s message: scale with soul.

The landing page was built in Webflow and designed with conversion and clarity in mind. Scroll-triggered animations, anchored CTAs, and visual hierarchy make the offer easy to digest and compelling to act on. Every section is intentionally placed to guide the user through a journey—from curiosity to click, from vision to purchase.

Behind the scenes, we built out smart automations using ManyChat and CRM integrations to handle onboarding, lead nurturing, and sales flow. The funnel was crafted to work without sales calls or big audiences—just one aligned offer, one clear message, and a system that feels both personal and powerful.

To support future growth, the challenge funnel was built as a scalable foundation—ready to expand into layered offers, membership flows, and premium services. The backend is structured to support recurring revenue, upsells, and future automations without friction.

What makes this brand different isn’t just the astrology or the AI. It’s the ability to bring together the emotional, the energetic, and the strategic into one seamless experience. Sunny MF Money now has a platform that reflects exactly what it teaches: alignment that converts.