Weblyfe partnered with Yoklan Yentl, the founder of Yentl Coaching, to craft a soulful, strategic, and emotionally resonant brand from the ground up. Yentl, a former care professional with over two decades of experience, transformed her personal journey through heartbreak and motherhood into a mission to help other women heal. Our role was to translate that story into a brand that feels deeply human, visually grounded, and spiritually alive.

We began with a full brand strategy and identity process, diving into Yentl’s personal story, her target audience, and her emotional purpose. Together, we built a brand foundation centered around themes of feminine transformation, emotional safety, and self-reclamation. Every design, word, and visual element was shaped to reflect the quiet strength and grace that define Yentl’s coaching philosophy.

The project included the creation of a complete brand identity, featuring a soft and natural color palette inspired by the emotional phases of healing — from deep shadow tones to gentle neutrals like “Blushed Grace,” “Sacred Clay,” and “Soft Petal.” We developed a series of brand logos, including a minimalist wordmark and a refined YC monogram, both designed to embody warmth, elegance, and transformation. The typography pairing, The Seasons and Open Sans, was carefully chosen to balance poetic depth with modern clarity.

Beyond visual design, we guided Yentl through the articulation of her brand story, tone of voice, and copywriting foundation. Together, we rewrote her brand description, values, and product messaging in her own voice — authentic, compassionate, and grounded. We developed clear naming and pricing structures for all her guides and workbooks, as well as her bundle offers like The Healing Start Bundle, The Self-Love Bundle, and The V.E.E.R.™ Collection.

A key part of the project was the creation of The V.E.E.R.™ Method — Yentl’s unique coaching framework that encapsulates her approach to transformation: Verbinding, Erkenning, Expressie, and Rebirth. This became the heart of her brand and a signature concept across all communication.

Finally, Weblyfe provided creative direction for all AI imagery and digital assets, developing on-brand prompts for photography, textures, and mood — ensuring visual consistency across her website, social media, and digital guides.

The result is a brand that feels like Yentl herself: deeply empathetic, spiritually attuned, and grounded in truth.
Yentl Coaching now stands as a sanctuary for women in transformation — a space where healing is intentional, growth is sacred, and love always finds its way home.

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